Answer
How to use this glossary
Use these definitions to keep event planning, finance, and agency teams aligned. Each term links to a practical guide that shows how the concept changes a portfolio decision.
Event Intelligence Glossary
Plain-language definitions for the operating, capacity, portfolio, and executive-proof terms used across Build the Year.
3P Framework
The 3P Framework is Build the Year’s operating model for People, Portfolio, and Pipeline. People is the capacity foundation, Portfolio is the event-mix strategy, and Pipeline is the business proof.
Read the related guideAttribution Type
Attribution Type describes how a deal relates to an event: sourced, influenced, or accelerated. The label makes the relationship explicit instead of hiding it inside one pipeline total.
Read the related guideData Confidence
Data Confidence is the quality state attached to a governed metric: synced, estimated, or not connected. It tells the reader how much trust to place in the number.
Read the related guideEvent Operating Layer
An event operating layer sits above execution tools and connects event capacity planning, portfolio governance, attribution, and executive reporting. It helps corporate teams and agencies manage the year as one portfolio.
Read the related guideFully-Loaded Cost
Fully-Loaded Cost combines direct event spend with the valued capacity hours required to deliver the event. It prevents ROI reports from treating team effort as free.
Read the related guidePipeline Influence
Pipeline Influence is pipeline value credited to an event through linked opportunities and an explicit attribution policy.
Read the related guidePortfolio Yield
Portfolio Yield is pipeline generated per capacity hour across the event portfolio. It is the portfolio north star for comparing event mix and scarce team investment.
Read the related guideTier
A Tier is the effort level assigned to an event. Tier 1 represents the highest delivery effort and should reflect complexity, role demand, and lead time rather than budget alone.
Read the related guideTrue ROI
True ROI is pipeline influenced divided by fully-loaded cost. A defensible True ROI result also shows its attribution policy, data confidence, and provenance.
Read the related guide