Capacity planning. Portfolio decisions. Business impact. One platform.
BTY helps corporate event teams and agencies make smarter planning decisions across the year. From staffing and workload to prioritization,
trade-offs, and reporting.
Answer
BTY supports two event operating models with one shared planning system.
Plan headcount, capacity, and event priorities across the year. See where your team is overcommitted, where you need support, and how to make better portfolio decisions.
Explore Corporate TeamsScope work, staff across clients, standardize delivery, and report impact. BTY helps agencies run event portfolios with more consistency, visibility, and margin control.
Explore AgenciesMost event teams don't struggle because they lack effort. They struggle because planning lives in too many places. BTY gives you one operating layer to manage the work that matters.
Read the 3P Framework definition
The Foundation
Understand team capacity, role demand, workload peaks, and staffing gaps before they turn into burnout or missed execution.
The Strategy
See your events across the year, compare priorities, model trade-offs, and make smarter decisions about what to run, shift, outsource, or scale.
The Proof
Connect event planning to business outcomes so leadership, clients, and partners can see the value behind the work.
BTY brings together the core operating decisions event organizations make every day.
Explore the Event Intelligence GlossarySee your team's workload by month, role, and event.
Model what happens when you add, cut, shift, or outsource events.
Apply effort assumptions by role so estimates are consistent, not guesses.
See all events across the year with tier, cost, and priority context.
Connect events to pipeline, revenue, and business outcomes with governed metrics.
BTY helps in-house teams answer the questions leadership asks all the time:
Use BTY to turn event demand into a clear operating plan. See where your team is stretched, where your portfolio is out of balance, and what changes will improve execution.
Quarterly event portfolio report with True ROI, cost breakdowns, and named recommendations. Export-ready. Finance-grade. The one your CFO actually reads.
Start every week knowing which events need attention, which follow-ups are overdue, and which recommendations are waiting. Delivered to your inbox.
One number that tells you whether your event portfolio is getting better or worse. Track it quarterly. Defend it annually.
BTY helps agencies run more disciplined event operations across clients, accounts, and service lines.
Use BTY to estimate work, allocate resources, compare delivery scenarios, and create more consistent client reporting. Whether you are managing multiple accounts or integrating new teams, BTY becomes the operating layer behind the work.
Model event portfolios before the work is awarded. Apply role-based effort assumptions, estimate staffing needs, and generate defensible proposals backed by structured planning data.
See utilization across all accounts. Know where your team is stretched, where you have capacity, and where contractors fill the gap — before delivery starts.
Give clients consistent, governed reports that show what was delivered, what it cost, and what impact it drove. Stop rebuilding QBR decks from scratch every quarter.
Organize events by type, format, tier, and timeline.
Apply role-based planning assumptions and see the load by month.
Compare scenarios, reassign work, add contractors, or shift timing.
Show leadership or clients the plan, the trade-offs, and the impact.
Organize events by type, format, tier, and timeline.
Apply role-based planning assumptions and see the load by month.
Compare scenarios, reassign work, add contractors, or shift timing.
Show leadership or clients the plan, the trade-offs, and the impact.
Project tools help teams manage tasks after the work is already in motion. BTY helps event organizations make better operating decisions before execution breaks.
BTY manages event portfolios as business assets, not task lists.
Planning and staffing logic designed for event operating models — not generic project templates.
Model trade-offs before you commit. See what happens when you add, cut, shift, or outsource.
Every number carries a confidence badge, an attribution policy, and a provenance trail. No black boxes.
Executive reports and client deliverables built in — not bolted on after the fact.
Built to support in-house teams and agencies with one shared system.
BTY syncs with your CRM so pipeline attribution happens automatically. No more cross-referencing spreadsheets with Salesforce reports.
The BTY Book and the 3P Framework for event-led growth teaches the methodology that turns event planners into portfolio managers.
"Planners get thanked. Portfolio Managers get promoted. The difference isn't the events, it's the system."
Whether you run events in-house or for clients, BTY helps you plan your people, manage your portfolio, and connect your work to business impact.
